The future challenges of e-tourism.

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The e-tourism sector is one of the first sectors to undergo digital transformation. E-tourism holds third place in online commerce after fashion and cultural products. We can say today; the tourism industry is linked to the Web.

Now, travel is the primary leisure activity for most people around the world. Travelers are increasingly independent in preparing their trips.

The way people look and perceive the tourism sector has all changed. It is globalization that has contributed to the development of new technologies, a positive development for the tourism sector which has evolved into e-tourism!

The main challenges of e-tourism:

The digital technology of the tourism industry:

The evolution of the internet the digitalization of the tourism industry either the emergence of social networks and the development of web technologies have revolutionized the tourism sector. Tourists are increasingly using computers, tablets, and phones to make their travel reservations, flights, hotels, etc.
Today, we tend to share our experiences and opinions on social networks, before, during, and after the end of the trip. These reviews can have a great influence on the reputation of certain tourist offers and destinations.

The digital presence of travelers differs across cultures and nationalities. Internet users pay particular attention to the dates of the latest reviews and comments. They evaluate the rating of reviews and comments. For example, if the accommodation is very welcoming, the environment, comfortable and clean…

Key figures for e-tourism in 2021 and 2022

Travelers are increasingly trusting tourism platforms and websites when choosing a stay. In recent years, Internet users have been used to obtaining information and making their purchases online. The Web has become an important source for current destinations and offers.

Figures from several studies in 2021

  • 77% of travelers consult the internet to prepare for their trip.
  •  45% book all or part of their trip online.
  •  58% use their smartphone to prepare for their holidays.

In the future, artificial intelligence and big data will shape the future of e-tourism. Marketers believe that over the next 5 years, new technologies will have a direct impact on e-tourism communication. Experts already estimate a 13% increase in voice search and a 20% increase in virtual reality.

The online shopping phases of e-tourism

The online shopping phases of e-tourism Digitization have impacted all phases of purchasing a tourism product or service. Now customers most of the time want them to be assisted in their purchasing process. To begin with, you should know that 20% of Internet users looking for travel information have no idea about the destination to choose. The Internet has grown in power compared to other sources of information. This is the 5th source that influences the choice of destinations.

The second phase is the preparation of the trip. The influence of the Internet is very obvious since 77% of travelers prepare their trips on the Internet. Several studies show that 50% of travelers use social networks to schedule and plan their trips before booking.

The last step is online booking. The market has not yet completely switched to the net since there are still people who prefer to make their purchases or reservations in physical travel agencies. But it should not be forgotten that these people obtain extensive information beforehand on the Internet.

The obstacles to online shopping in e-tourism

Tourism products and services will always be present and on sale in travel agencies or on the premises of their partners (hotel, museum, etc.) This is in order not to lose customers who have not accessed or reserved on the agency’s website.

Trust, fraud, and the security of online payments are no longer the blockages or abandonments encountered when buying online. The main obstacles will result from the lack of support and services offered by the website. For example, The proposal of a global service (Overnight stays, transport, and other ancillary services, etc.) or offer an after-sales service (modification of reservations or other, etc.)

The other secondary brakes but which are far from negligible relate to fraud. For example, Fake benefit reviews, which some companies market.

Evolution of e-tourism in the years to come

Digital technology will strongly contribute to the evolution of the tourism industry. This will have an impact on tourism professionals and clients. This change will be through the emergence of new technologies, business models and skills, and the future rules of the internet…

These changes will create new opportunities and new challenges for tourism stakeholders and businesses. However, this will force these tourism professionals to change their strategy to better reach new markets and meet the expectations and demands of new customers,

The sale of tourism online will continue to grow in the future and travel agencies will always have their place in the tourism market. The real complexity in online sales in the tourism sector will relate to luxury travel. This is explained by the development of a specific web technology which takes much more time and skill.

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